Retail Solutions with UL Benchmarks

Retail Solutions

We help retailers increase sales, reduce returns and improve customer satisfaction. With our retail solutions, you can help your customers confidently choose the best products for their needs.

We offer a complete set of services to help you communicate the strengths of your product range to your customers. Reduce returns by helping your customers understand the performance and capabilities of different PCs, laptops, tablets, and smartphones. With our data and insights complementing your own sales material, you can help price-conscious consumers maximise their buying budget.

Whether you're looking to optimize sales through your online store or improve conversion of face-to-face sales on the shop floor, our retail solutions offer an easy and accessible path to improved sales performance.

Tell us about your challenges and your goals. We'll create a proposal that is tailored to your needs.

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  • Increase sales, reduce returns, and improve customer satisfaction.
  • Make it easy for your customers to confidently choose and buy a new PC, tablet, or smartphone.
  • Help your sales staff recommend and sell devices based on customer needs.
  • An easy way to show practical performance differences that all customers can understand.
  • Backed by UL, a brand that is internationally recognized and respected.

Testing PCs in the UL Benchmarks lab


We've been developing industry standard benchmarks for leading edge technologies since 1997. UL brings more than 120 years of experience in product testing, certification, and verification services. Let us put our expertise to work for you.

We perform accurate assessments of PCs, notebooks, tablets, and smartphones. Our benchmarks are used by millions of consumers around the world, and they enjoy strong levels of brand awareness, acceptance, and trust.

We can test performance for a variety of uses such as home, office, gaming, and VR. We test the battery life of laptops, tablets, and smartphones. We can also advise you on creating bespoke tests to differentiate your product categories.

We have dedicated labs where we can thoroughly test and assess your products under controlled conditions. We can also help you set up and run your own testing facilities with processes that deliver accurate test results every time.


Many consumers feel overwhelmed when buying a PC or mobile device. They worry that they are spending more than they should or that they are not spending enough to get the performance they need.

Gamers fear that a new PC won't be able to play the latest games or meet the demanding performance requirements for virtual reality.

Even expert consumers can struggle when faced with complex technical specifications, confusing naming schemes, and manufacturer jargon.

Product categories can help your customers find the models that best meet their needs and budget. They allow you to improve the presentation of your stock in store by grouping products with similar performance into easy to understand categories.

We can support your existing categories with independent testing data, or we can work with you to define categories that are tied to customer needs rather than technical specifications.

Marketing support

With our benchmarks, you can reduce a product's complex technical specification sheet to a single number. The higher the score, the better the product's performance. It's that simple.

When faced with a choice of products, consumers can use benchmark scores to quickly understand the differences in performance. Benchmark scores also provide consumers with an easy way to judge a product's value for money and a transparent way for your sales assistants to recommend upgrades and alternatives.

We'll help you present and explain benchmark scores so that even your non-technical customers can enjoy the benefits.

Your customers can also download our free benchmarking software to test an existing device or PC at home before coming into a store. This is another powerful way to show the value of an upgrade or replacement.

Elkjøp case study

Elkjøp logo


Elkjøp, part of the Dixons Carphone group, is one of the largest consumer electronics retailers in the Nordic region with 400 stores in six countries.

Trading as Elgiganten in Sweden and Denmark, Gigantti in Finland, and Elko in Iceland, Elkjøp sells a wide range of consumer electronics and household appliances through its online stores and retail locations.

Elkjøp knows that choosing a new computer is difficult. Many people struggle to relate PC specifications to real-world performance.

Elkjøp felt that many customers were buying cheaper laptops and notebooks without understanding how the low performance of these systems would affect their everyday use and enjoyment. Sales staff sometimes find it hard to explain the meaningful differences between systems, which can leave less knowledgeable customers feeling confused and uncertain.

Elkjøp also wanted to be able to describe PCs in terms of their capabilities rather than their specifications. Elkjøp wished to develop a set of categories to describe different types of PC use, such as productivity, social media, or gaming, but found it difficult to define the categories and determine which one was most appropriate for each system.


We worked with Elkjøp to create and define a set of computer categories with clear and helpful names. These categories - Basic, Home, Produce, and Create - describe the capabilities of each system rather than its specifications.

Every PC, notebook, and laptop sold by Elkjøp is thoroughly tested in our dedicated lab in Finland. We run a range of benchmarks to produce complete data on all aspects of performance from everyday web browsing and personal productivity, to how well a system handles the latest games and virtual reality experiences.

We use the PCMark 10 benchmark score to determine which category each PC belongs to. For gaming PCs, we also run 3DMark to measure graphics performance and VRMark to assess VR performance. Within a category, comparing PCs is as easy as comparing numbers. The higher the score, the better the performance.

Elkjøp uses the categories and benchmark scores on its website, on point-of-sale material, and in its advertising and promotions.

The solution was launched in July 2017 in time for Elkjøp's important back-to-school sales promotion.

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