Futuremark partners with Elkjøp Nordic to make it easier to buy a perfect PC
August 9, 2017
Today, we're announcing an exciting new partnership between Futuremark and Elkjøp Nordic, one the largest consumer electronics retailers in Northern Europe.
For the important back-to-school sales period now underway, Elkjøp is using Futuremark benchmark scores to make it easier for people to choose and buy the perfect PC, whether online or in one of its stores.
Elkjøp, part of the Dixons Carphone group, is one of the largest consumer electronics retailers in the Nordic region with 400 stores in six countries. Trading as Elgiganten in Sweden and Denmark, Gigantti in Finland, and Elko in Iceland, Elkjøp sells a wide range of consumer electronics and household appliances through its online stores and retail locations.
Elkjøp knows that choosing a new computer is difficult. Many people struggle to relate PC specifications to real-world performance. This can leave less knowledgeable customers feeling confused and uncertain. Others buy cheaper laptops and notebooks without understanding how the low performance of these systems will affect their everyday use and enjoyment.
Øystein Schmidt, Communications Manager at Elkjøp Nordic AS, says,
"Our mission at Elkjøp is to give our customers good value for money and a simple, enjoyable shopping experience. Buying a PC is daunting for many people. With Futuremark's help, we are aiming to make it easier than ever."
We worked with Elkjøp to create and define a set of computer categories with clear and helpful names. These categories - Basic, Home, Produce, and Create - describe the capabilities of a system rather than its specifications. For example, PCs in the Basic category are suitable for social media, email, online shopping, and surfing the web. PCs in the Create category are more powerful and are capable of working fluidly with large media files for photo editing, graphic design, video production, and making music.
Every PC, notebook, and laptop sold by Elkjøp has been thoroughly tested in our dedicated lab. We use a range of benchmarks to produce complete data on all aspects of performance from everyday web browsing and personal productivity, to how well a system handles the latest games and virtual reality experiences.
The PCMark 10 benchmark score determines which category each PC belongs to. For gaming PCs, the 3DMark score indicates graphics performance and VRMark shows the systems that are VR-ready. Comparing PCs is as easy as comparing numbers. The higher the benchmark score, the better the performance.
Elkjøp is using categories and benchmark scores to make it easier for its customers to choose and buy the perfect PC. You can find them on its website, on its point-of-sale material in store, and in its advertising and promotions across the Nordic region.
Find out more
For more information on our retail solutions and our partnership with Elkjøp, please visit our new UL website at benchmarks.UL.com.
Benchmarks.ul.com is now available in German
July 9, 2020
UL Delists MediaTek-Powered Phones with Suspect Benchmark Scores
April 15, 2020
PCMark 10 Storage Benchmarks add new language support
February 20, 2020
PCMark 10 benchmark shows performance improvement with new Microsoft Edge browser
February 6, 2020
3DMark is now available in Traditional Chinese
January 21, 2020
Announcing end of support for 3DMark 11, PCMark 7, Powermark, 3DMark Cloud Gate, and 3DMark Ice Storm
December 19, 2019
Test SSD performance with new PCMark 10 Storage Benchmarks
December 11, 2019
New ways to test Variable-Rate Shading with 3DMark
December 5, 2019
Test Variable-Rate Shading with 3DMark
August 26, 2019
Variable-Rate Shading test coming to 3DMark
July 18, 2019
Test PCIe 4.0 bandwidth with 3DMark
June 25, 2019
New PCIe 4.0 test coming to 3DMark
June 11, 2019
PCMark 10 introduces a better way to test battery life
May 27, 2019
Now you can test PC performance with Microsoft Office apps in PCMark 10
May 27, 2019
New drivers enable ray tracing on NVIDIA GeForce GTX graphics cards
April 11, 2019