enhances eResearch capabilities through MadOnion's measurement services

June 20, 2002

Designed for PC Hardware & Software Business and Consumer Research

Saratoga, CA – June 20th, 2002 –, the leading provider of eResearch and®, the leading provider of PC performance information and web services, today announced a strategic alliance which will result in immediate benefits for market researchers of products and services relating to PC hardware and software.
By utilizing MadOnion’s expertise in PC information collection and processing, now offers its clients the ability to conduct “variable flow” market surveys, depending on respondents’ individual PC configurations. While conducting online surveys, MadOnion’s technology enables real-time capture of respondents’ hardware and software configurations, including important variables such as type and speed of processor, Microsoft® operating system used, available memory and installed display cards and drivers.
Until now, attempts to determine reliable configuration data by asking respondents resulted in low quality and erroneous data.’s clients can take advantage of the new capability in several different ways:
  • Collecting objectively measured data about PC configuration
  • Determine what PC configurations lead to greatest satisfaction for various consumer segments
  • Compile PC market reports: Market penetration analysis of CPUs, Memory, Display cards, etc.
The service is provided as part of MadOnion’s Measurement Services and is available through starting today.
“This tool will allow our clients to gather objective data about an individual’s PC configuration. By not having to rely on sometimes novice computer respondents that could give incorrect data, our clients will be sure that the data provided is the most accurate data available,” said Kevin Taylor, Director of Research Operations at

About is the leading provider of eResearch and is the first company to successfully harness the power of the Internet for conducting primary and secondary market research. Last year the company completed more than 450,000 Internet-based surveys for both proprietary and syndicated market research studies on a broad range of topics, including information technology, consumer electronics, and entertainment. The firm's clients include Canon Computer Systems, Cisco Systems, CMP Media, Compaq, Earthlink Network, IBM, IDC, Interactive Week, Motorola, PC World, Ticketmaster Online-City Search, 3Com, and Ziff Davis Media. For more information visit

About®® is the leading provider of PC performance information and web services.® is known around the world for its benchmark products, including the 3Dmark® Series and PCMark™2002 (with more than 30 million copies distributed worldwide) and value-added services powered by a database of over 4 million real life benchmarking results.® has offices in Saratoga, California and Helsinki, Finland. For more information, please visit

Company Contacts: Inc.
Tero Sarkkinen
Executive Vice President, Sales
Tasha Celi
Marketing Specialist
+1-408-850-1227 ext 502

Agency Contact:
TechWire International
Leo Pot